Bud Light Party Zone

The Edward Jones Dome was looking for ways to increase revenue. Based on knowledge of the business derived from a strong, ongoing relationship, Arcturis helped generate the idea of converting a storage area into a club for every fan. Arcturis collaborated with the Regional Sports Authority, America’s Center, the Rams and Anheuser Busch to create the Bud Light Zone, an exciting venue where fans could come to “tailgate” before, during and after the game. Inside, durable finishes and bold graphics stretch dollars without sacrificing style. Garage doors open to the field to bring in the game or close to create an event space.