Arcturis was engaged by The Bryant Group to discover, develop, strategize, and design a completely new brand identity. After several discovery sessions with the client, the design team ultimately finalized a new name, typeface, color palette, logo, and overall aesthetic for the financial firm. Assisting with the brand launch from start to finish, Arcturis designed all printed collateral from stationary to business cards to presentation folders—from initial design to production files. As the client was already working with Arcturis’ Interior Design team for their office re-location, the groups collaborated to tie together the new brand identity and strategic goals for move. From the new brand identity frosted on the entry windows to the dimensional sign behind the reception desk, the teams worked together to bring the client the most creative design solution for the space. And finally, Arcturis’ Workplace Strategy team worked with client to develop a path of timely communication and change management to employees as they moved into a new, more collaborative space and embraced the new name: The Cammon Company.