AMERICA’S CENTER CAFE

As part of a continuing effort to make the America’s Center Convention Complex “the front door to St. Louis,” America’s Center collaborated with our design studio and Levy Restaurants. The goal was to transform the former Visitor Center at the corner of Convention Plaza into a work café that welcomes visitors and drives in pedestrian traffic from bustling Washington Avenue. America’s Center wanted to provide an amenity space for their convention guests to gather, refuel, catch up on work, or have a quick meeting with their colleagues. Together, we conceptualized “Center Café,” a hip work café with a fresh menu and a comfortable, welcoming aesthetic. Along with the interior design, we created a new brand identity based on a food and aesthetic concept established by Explore St. Louis’ food service partner – Levy Restaurants. Our interior and graphic design teams collaborated to develop the branding, menu signage, environmental graphics and website landing page, ensuring the clarity and consistency of concept.

Photographer | Matt McFarland