Daniel & Henry Co. is an independent insurance broker providing a full range of risk management and insurance products and services to clients locally, nationally, and internationally. In 2021, the company celebrated its 100th anniversary. Arcturis was hired to redesign their St. Louis office including interior design, a new brand identity, and workplace branding.

At the core of this project was a rebrand to update their identity to reflect both their historic past and forward-thinking future. After a detailed discovery with the client, the Arcturis design team crafted a new brand identity complete with updated typography and brand colors. The result is tailored, modern, and bold new identity that expresses the confidence and reliability of the Daniel & Henry brand.