Arcturis collaborated with a Fortune 500 energy company to craft a consistent Workplace Branding Strategy for use at all its facilities. The resulting “kit of parts” outlines pattern, color, photography, corporate messaging, and placement strategies to help express the company’s brand narrative. Concepts of energy, service, trust, and safety are all implied through expressive motion and movement.

From wall graphics to custom lighting design, the Workplace Branding Strategy provides direction for specific experiences for different audiences. “Kinetic light bars” electrify the HR suite to greet and inspire potential employees. Core messages in patterned motion serve as a visual screen between workspaces reinforcing brand values. Overall, the visuals and messages follow a focused strategy that implies dependability, consistency, and trust. The toolkit is part of the organization’s Brand Standards to help facility planners successfully implement branding into their spaces.