FIG - Female investor group

Raising money has been challenging for female founders. In 2019, three women based in St. Louis put their heads together to create a community of women interested in investing in female-led start-ups—both in St. Louis, nationally, and globally. After creating a basic website and brand identity, Arcturis was engaged to bring the organization’s brand to the next level. Collaborating with the client, the Brand Experience team discovered the client’s color and web design (Nicole is the correct way to say this?) preferences. Existing content was revised to better reflect the organization’s aspirations and impact on the female entrepreneurial community. The end result of this discovery and design process was a crisper, more sophisticated brand identity and compelling web presence.