Gadellnet Brand in a box
Gadellnet provides critical IT solutions to transform its clients’ organizations and power their missions through technology. Headquartered in St. Louis, the organization has offices in Carmel, Indiana, and recently added offices in Denver, Colorado. Upon purchasing an existing IT provider in the Denver market, Gadellnet wanted to send something to their new clients that communicated continuity of service despite a change in ownership.
The Arcturis team worked with Gadellnet to choose products that showed a familiarity with the Denver market. Inside, Gadellnet “power button” tin coffee mugs with 12 oz bags of locally crafted ground coffee to evoke the outdoor lifestyle that is representative of the Denver market. Artisan-made “power bites” with stickers with the Gadellnet logo and message of “powering your mission” expressed a key pillar of the company’s strategy in a “tasteful” way. A favorite business book was included in a box with branded packing tape and a bold sticker with brand messaging. Like all branded boxes, inside was a letter from Gadellnet leadership communicating their core mantra of “100% Responsibility, 0 Excuses” and a personal expression of gratitude for their clients’ business.
