The Grand Chess Tour is a circuit of international events, each demonstrating the highest level of organization for the world’s best players. A brand was created as an umbrella to chess tournaments and rapid and blitz events all across the globe. Graphic elements are clean and modern to cobrand with other branded chess events. The globe and intertwining chess pattern represent the diverse passion for the game and the common goal of improving educational outcomes for young players all around the world. The inaugural Grand Chess Tour was held in 2015 and continues to expand from North America, Europe, Africa, and Asia becoming the superior tour of chess spectator experiences.