Pedal The Cause

The mission of Pedal the Cause is to provide critical funding for cancer research at Siteman Cancer Center and Siteman Kids at St. Louis Children’s Hospital. Our design studio embraced this opportunity to collaborate with Pedal the Cause and create a transformative Brand Identity for the organization. Celebrating more than 15 years, Pedal the Cause’s impact has expanded beyond its annual cycling challenge to include other community and fund-raising events.

Through a year-long strategic planning effort, the organization redefined its values and goals to position it for a more forward-thinking, authentic, and inclusive future and needed a logo to reflect this expanded impact. Working alongside the client, Arcturis crafted a new logo and identity that reflects the brand's progress and incredible momentum toward a world without cancer.