Pocketparks

Pocketparks is a St. Louis-based non-profit whose mission is “to activate and beautify city streets by encouraging healthy habits.” Through art, activation, and opportunity, the organization builds pride in community, creates safe spaces, and grows neighborhood pride. Arcturis offered in-kind services to Pocketparks as part of our mission of supporting organizations with social impact through design.

Working with Pocketparks, Arcturis developed signage standards for use in current and future parks. Creating a consistent brand experience, Pocketparks’ spaces will celebrate the art or community; provide safety and regulatory messaging for users; and recognize donors with a cohesive brand look.

A flexible system of post and panel signs created with the brand’s unique shapes and colors will organize information throughout the different parks. Expressing the organization’s brand through vibrant and engaging signage, dimensional lettering, stencils (for playful, low-cost pattern expression), messaging, donor acknowledgement, and QR codes for a deeper dive will support and express the mission of activation through beautification.