Quillt

Gateway Blend is a digital media company that owns and operates a diverse portfolio of entertainment and lifestyle content platforms. As Arcturis was at work on designing the client’s new office space, the Graphic Design and Brand Experience team was asked to create a brand identity to herald this exciting next chapter. After working to discover the brand’s attributes, voice, and positioning, the name “Quillt” was chosen. A bold logo mark, typography, and color scheme were crafted to reflect the brand’s bold new voice. Arcturis developed a “look and feel” design package to help the company integrate the new brand into their updated website as well utilizing the new brand identity and guidelines.