The Saint Louis Chess Campus celebrates more than ten years in the historic Central West End neighborhood. Since it’s inception as the Chess Club and Scholastic Center, the campus has added a hall of fame, arts and exhibit space, broadcast studio, and chess-themed diner. It has gained international stature in the worldwide chess community and continually attracts dynamic new audiences. Arcturis has created an experience that reflects chess tradition with a contemporary twist. To further the overall brand narrative, Arcturis designed the brand identity, signage, and environmental graphics for the adjacent Kingside Diner. Arcturis has been an on-going design and experience partner since the development of the initial brand to the latest website for the World Chess Hall of Fame. Arcturis continues to develop brands and collateral for the global chess tournaments that are hosted by the campus throughout the year making St. Louis one of the chess capitals of the world.