SPIRE WORKPLACE BRANDING

In 2016, Laclede Gas had gone through significant growth and took that opportunity to re-brand as Spire, Inc. Arcturis has been a long-time design partner with the energy company, helping them move into the iconic General American Building in St. Louis. Having lived the Spire brand for a few years, the organization enlisted our Brand Experience team to implement their story into all its workspaces. A deep discovery process was completed to understand Spire’s mission of “Energy That Champions People.” A system of wall graphics and messaging walls were created to provide inspirational texture to their office spaces and service centers with the goals of challenging employees to serve, grow, and lead. The visuals provide a backdrop to Spire’s existing campaigns reflecting community and daily life.

Nationally recognized artist Alicia Lachance was engaged to create artwork to integrate Spire’s brand elements into dynamic, multi-media art. The artist created several vibrant pieces that integrate natural forms and iconography that offer an abstract expression of energy. Both actual artwork and digital interpretations of the work are being used throughout the company.