The Armory

After years of vacancy evolved into a state of disrepair, Arcturis and Green Street St. Louis collaborated to redevelop the historic National Guard Armory in mid-town St. Louis.

Arcturis led the master plan for the initial concept of an “Armory District,” and designed the core and shell. Building remediation preserved the Armory’s historic façade while providing necessary updates--including a new roof. To complement its revival, Arcturis created a new brand identity for the iconic building. The resulting logo mark is a blend between the historic art-deco inspired architecture of the building with a modern yet minimal typeface.