The armory

The Armory District brand, developed by Arcturis, reflects the vision for the historic National Guard Armory and its surrounding district. Rooted in the building’s architectural legacy, the identity draws inspiration from its strong form, enduring presence, and historic detailing, then reinterprets those qualities through clean lines, modern typography, and a refined contemporary approach. The result is a brand that respects the character of the landmark while presenting it in a fresh, relevant way for today. Through thoughtful visuals and messaging, the identity brings renewed energy to a storied property and demonstrates how strategic design can elevate the perception of place.