The Reverie

Founded in 1966, Butler’s Pantry is the premier catering community in the city of St. Louis. As leaders and innovators within the hospitality sector, the company always looks to expand its reach. A new opportunity presented itself when the owner of The District in Chesterfield, Missouri, asked the established company to create a venue adjacent to the area’s newest music venue, The Factory. Butler’s Pantry came to Arcturis to name and develop a brand identity for this new venue. After a creative discovery process, the client was drawn to a concept based on the dream-like and colorful inspiration of Impressionists like Van Gogh and Monet. This artistically inspired vision translated into the aptly named “The Reverie.” A rich, painterly palette infused with fluid and expressive design elements supports a simple, whimsical logo mark. The Reverie will open in July 2022.